An independent & honest view from the outside can often see what is obscured from those on the inside. It is good practice to have your strategic plans evaluated from time to time and to be open to challenge on the fundamental assumptions, which often drive big decisions. Do the multiple strands of the strategy join together, is sufficient product available at the right price to allow sales to thrive, is the ongoing cost base as tight as it could be & what new investments are required & when. Taking a fresh look, asking new questions and really testing your plan takes a little bravery, but it is always the right thing to do – a rewarding and energising experience. You can trust us on this.